Report - National Conference on Contemporary Business Challenges and Strategies by Institute of Management, Christ University

Institute of Management, Christ University organised National Conference on Contemporary Business Challenges and Strategies on Friday, 6 February, 2015, Timings: 9am – 5pm.

The national conference theme revolved around General management, Financial management, Marketing management, Lean Operations and Systems management, and Human resource management. The conference started at 9am with the registration process. Introductory note was presented by Prof. Sirish V., Institute of management. Welcome address speech was given by Dr. Suniti Phadke, Dean, Institute of Management. This was followed by key note speech by Ms. Shoma Bakre on conference the theme “Contemporary Business Challenges and Strategies”.  In the plenary session, four presentations were done by Yogish Shanbag, CEO- Pupleframe Technologies Ltd., Bangalore, Dr. Hari Krishna Maram, CEO- Imperial Group of Institutions, Bangalore, Ramesh Kumar V. CEO- Biztoons Pvt. Ltd., Bangalore, and Dr. Sharda S Nandram, Associate Professor, Nyenrode Business Universiteit, Germany.

Details of Presenters and Delegates:
We had around 100 plus participants which include 10 delegates, faculty members, M.Phil scholars and MBA students. On the day, we had 30 research paper presentations in two tracks, including the plenary session. The tracks were chaired by Dr. S. Jeevananda, Institute of Management, Dr. Maruti Ram R., Dayanada Sagar Institutions, Bangalore, Dr. Swaroop Reddy, Principal & Professor, International School of Management Excellence, Bangalore, and Dr. Padma Srinivasan, Institute of Management.
 

Two best paper awards were given at the end. These were bagged by Jay P Trivedi from Alliance University, Bangalore for his paper titled “Effectiveness of In-App Advertising on Gen Y’s Attitude and Purchase Intentions”, and Sathyanarayana S from M.P. Birla Institute of Management, Bangalore for his paper titled “An analysis of Day-of-the-week Anomaly in the Indian Stock Market: Evidence from Bombay Stock Exchange”. 
 

In the valedictory function, the certificates and the prizes were presented by Rev. Fr. Thomas T.V., Director, Institute of Management.

Faculty Event Coordinators:
Dr. Sreedhara R. (Associate Professor)
Prof Sirish V. (Associate Professor)
Dr. Padma Srinivasan (Associate Professor)

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