----- Talk by Prof.Brian Wolf: November 16, 2011 -----
DEPARTMENT OF SOCIOLOGY REPORT: Talk by Prof.Brian Wolf Date: 16 th Nov 2011 Topic: Modernity and Rationalization in India Mc Donaldization, a phenomenon that is spreading like wildfire across the globe today, was the Main Topic of Thought and Deliberation in Prof Brian Wolf’s Guest Lecture on the 16 th November 2011. Guest Faculty, Mr Brian Wolf, a Professor of Sociology at the Idaho University, USA, was amongst the students of classes 1 st PSEco, PSEng, EPS, MA Sociology, and a team of USAC members, to conduct a presentation on a topic of great relevance in today’s day and age. The presentation brought to light the various types of Human Actions, according to Max Webber, which hold true in our daily dealings. Categorized into instrumental, value, emotional and traditional, it simplified and brought out the significance of our actions and reactions. The main area of focus, however, was Mc Donaldization a con...