Fostering Ethical Advertising: CHRIST University and ASCI Forge Strategic Partnership

-

On 22nd April 2024, CHRIST (Deemed to be University) and the Advertising Standards Council of India (ASCI) formalised a collaborative partnership through a Memorandum of Understanding (MoU). This agreement signifies a mutual commitment to promoting honest and ethical advertising, focusing on education, training, and research.

The partnership will leverage ASCI's expertise through its integral ASCI Academy to enhance awareness about advertising ethics among students, faculty, industry professionals, and consumers. Key initiatives include developing specialised programs, faculty development workshops, and student awareness campaigns. The MoU outlines a framework for collaborative research projects to explore new areas of advertising responsibility and consumer protection.

CHRIST (Deemed to be University) will facilitate these efforts by appointing a dedicated faculty coordinator and providing venues for annual training sessions. The university will also ensure active student and faculty participation in various online and offline programs. Additionally, both parties will use their channels, including social media and newsletters, to promote the collaborative activities.

This MoU is set for an initial term of three years, with provisions for extension, reflecting a long-term commitment to fostering ethical advertising practices through comprehensive education and collaborative efforts.

Comments

Post a Comment

Popular posts from this blog

Report on Annual Sports Day 2013 - SCHOOL OF EDUCATION

-
Image
Report on Annual Sports Day 2013 School of Education organized a one day Sports day for its students of B.Ed and MA Education on the 16 th of February 2013. Its objective was to develop in the students a sporting spirit, a venue to display their physical prowess and gain hands on experience of organizing a sports day at a school in future.   The day was scheduled to begin at 7:30am at the Christ University campus, where the students assembled near the auditorium block. Two buses were utilized to transport the students to the Christ University Kengeri campus which was the venue of the Sports Day. All required arrangements were made there. On reaching the campus at 9:00 am, there was short break for tea. Ample seating arrangement and a tent was erected on the vast sporting grounds of the campus. The inauguration commenced at 9:30 am with an invocation song. This was followed by a welcome and inaugural speech by the chief guest Prof. Glady Jacob, administrator, Christ...
Read more

REPORT ON DISPLAY OF TEACHING AIDS - SCHOOL OF EDUCATION

-
Image
The event that has given the opportunity to the teacher trainees to display and demonstrate their teaching aids and teaching models was conducted on 10 th January,   2014.   The event was inaugurated by Prof. Mallika Krishnaswami, Dean of Humanities and Social Sciences, Christ University. The Dean addressed the student teachers with an inspiring talk. Ma’m spoke about the way the School of Education showcases their creativity, talent which is inspiring year after year.   Every year, teaching becomes more challenging with the students becoming more restless and energetic.   So, it is quite a bit challenging for the teaching fraternity to grab their attention.   With technology growing exponentially and information being easily accessible for the students, dependency on class room teaching is reducing.   But the emotional connection between teachers and students cannot be replaced with technology.   With teachers being committed and profession...
Read more

A Report on One Day Exhibition, Workshop and Lecture on Numismatics

-
Image
Department of History and   Kannada,Christ University in collaboration with Karnataka Numismatics Society , Bangalore organized a one day   exhibition, workshop and lecture on numismatics” on 12 July,2014 in Gourmet extension and Assembly Hall ,Block -2 from 9 am to 3pm. The programme was divided into two slots, exhibition and lecture session. The programme began with an   inauguration of the exhibition in gourmet basement at 9.30 by Mahesh Jambulingam , President , Karnataka Numismatic Society and Dr.John Joseph Kennedy, Dean, Department of Humanities and Social Sciences, Christ University. Faculty members along with prominent members   from Numismatics Society witnessed the session.     The next slot of the programme was held in Assembly Hall, block 2, from 9.45 am to 11 am. The session was presided by Dr. John Joseph Kennedy where Mahesh Jambulingam's   lecture on   numismatics included origin and preservation of c...
Read more